About LMI

An Introduction to Labour Market Information

Labour market information (LMI) includes data and analysis — both quantitative and qualitative — regarding the demand for and potential supply of labour in the industry.  As a leading resource for labour market information and trends, we’re proud to provide insights  that help with workforce planning, program and policy development, and career planning.

Two Types of Information

Our Forecasts, or Labour Market Outlooks, use a proprietary labour market modelling system. They are produced annually and provide analysis and insight on longer-term employment requirements, hiring projections and labour supply for Canada’s petroleum industry.

Our Demographics, or HR Trends and Insights, use current or historical data collected from industry and other sources. They explore workforce conditions and demographic trends within the industry and may include labour market statistics, supply data, in-demand jobs, hiring locations or best practices for attracting and retaining workers.

Our LMI Covers a Lot of Ground

  • Exploration and production (E&P) sub-sector: Activity for conventional and unconventional oil and gas reserves excluding oil sands
  • Oil sands sub-sector: Extraction, production and upgrading of bitumen 
  • Oil and gas services sub-sector: Contracted exploration, extraction and production services to the E&P, oil sands and pipeline sectors (excluding manufacturing and supply of oil and gas-related equipment and products). There are three different types of services:
    • Petroleum services include well services, oilfield construction and maintenance, production and transportation services
    • Drilling and completions services include drilling and service rig activities
    • Geophysical services (also known as seismic) include survey, permitting and reclamation, line construction, drilling and data acquisition
  • Pipeline sub-sector: Mainline transmission for transporting daily crude oil and natural gas production in Canada

From time to time, we develop or partner with other organizations to provide a more robust LMI picture for an area. As an example, we have partnered with the Government of Alberta and the Construction Owner’s Association of Alberta to produce a labour demand outlook for the oil sands construction, operations and maintenance workforce. Through funding and support from industry and federal and provincial governments we also developed a comprehensive overview of workforce requirements in upstream, midstream, downstream and construction should some Liquefied Natural Gas (LNG) projects move forward.