Business Development Manager

NOC #41403, #60010

  • Environment Primarily indoor/office work
  • Education Post-secondary degree
  • Average salary $117,000 to $141,000

Career profile

Business development managers in the energy sector are strategic leaders who identify, create, and optimize opportunities to enhance company profits. They analyze diverse product offerings and markets, shape policies, strategies, and sales tactics for growth. They drive growth in large corporations and smaller enterprises by applying market insights, strategy development, and sales generation to optimize profits, mitigate risks and achieve company objectives.

Business development managers identify and create business opportunities such as organic growth and potential mergers and acquisitions for their organizations and assess their potential fit against overall strategic and operational objectives. They also provide strategic guidance across their organizations when developing new projects and winding up others at the end of their commercial life.

Exploration and production, Oil and gas services, Oil sands, Pipelines, Carbon capture, utilization and storage, Emissions reduction, Engineering, design and procurement, Geothermal, Solar, Wind

In this occupation activities may include:

  • Building and maintaining strong relationships with existing and prospective customers and/or partners to identify, develop, and commercially implement new opportunities.
  • Identifying, developing and/or evaluating marketing strategy based on knowledge of the company’s objectives and products.
  • Negotiating contracts with clients, vendors or distributors.
  • Working collaboratively and maintaining communication channels with engineering, operations, legal, sales and other business units to develop comprehensive, integrated sales and strategic plans relating to products and services being offered by the organization.
  • Directing the hiring, training or performance evaluations of marketing or sales staff.


  • Typically a university degree in economics, commerce, finance, business administration, marketing or related fields is preferred. However, this is a role where experience in the industry is of greater importance than a specific degree.


  • Certifications required depend on the size of the organization, area in which the individual is operating, their educational background, and their level of work experience. In some circumstances certification as a certified economic developer (Ec.D.) or certification as a Certified Marketing Research Professional (CMRP) may be required.
  • Certified Economic Developer (Ec.D.)
  • Certified Marketing Research Professional (CMRP)

Additional Requirements

  • Often a minimum of ten years experience in developing business opportunities for liquid hydrocarbons (oil, natural gas, butane, propane) or in the petrochemicals industry is required
  • Specific health and safety certifications may be required, determined by location of work and company requirements

  • Travel required
  • Primarily indoor/office work
  • Work not physically demanding

You have very strong communication, collaboration and interpersonal skills. You are also a strong project manager and are able to research, analyze data and negotiate.

  • Customer and personal service
  • Economics and accounting
  • Human resources
  • Understanding risk
  • Sales and marketing
  • Public speaking
  • Writing, technical writing and document production
  • Building a successful team
  • Cost benefit analysis
  • Negotiation
  • Persuasion
  • Collaborative